As a mom of three, I’m on a continual quest to simplify my life, making a concerted effort to make each day easier than the one before it. And with three kids ages 7 years old and under, that isn’t necessarily an easy feat. This undertaking includes constantly seeking out— and researching— products that can actually deliver, which unfortunately eliminates 95% of most products, rendering them completely useless (Pee Pee Teepees, anyone?) However, when you do happen to stumble upon a product that combines both functionality and practicality, it is definitely cause for celebration. And when this occurs, my initial impressions can typically be split into two distinct reactions, and often in this order: 1. THANK GOD someone thought to make this! What a lifesaver! And 2. Why didn’t I think of that?!?
The latter was precisely the response I had when stumbling upon Co-founder Lindsey Fleischhauer’s Totes Babies Car Seat Carrier. Genius! Pure and absolute genius that naturally was manifested out of true necessity from a mom, herself. After all, that is how the old saying goes, right? Necessity is the mother of invention? And, well, this mama was right on! The Totes Babies carrier is a lightweight 4-armed sling that straddles the width of the cart, essentially creating the perfect cradle for your car seat to fit into. Not only does this alleviate the unsafe practice of placing your teetering, bulky and ooh-so-heavy car seat precariously into the front part of the cart (which pediatricians have warned against doing for years), it also doesn’t take up the entire circumference of your cart, allowing for the actual use of the cart itself. And the best part is that it’s certified by the Consumer Product Safety Commission. Brilliant, right?!? When you’re done, simply roll it up and stow in your car for the next trip! It takes up almost no room at all and can fit nearly every type of cart imaginable. So shop on, parents!
It’s truly one of the best inventions in baby products as of late
I love to patronize other small businesses, and it’s especially satisfying when buying a product that’s created by another mom who just gets it. Motherhood already has its host of daily struggles that are just part and parcel with the job itself… Why not simplify things by helping to alleviate at least one of them? And, on top of it all, it’s not a giant corporation, nor a company that also makes spare tires and ballpoint pens… Totes Babies is a company founded on the premise that shopping with your child (although unpleasant as it can be sometimes), is a necessary evil, so why not reinvent the wheel and figure out a way to make it slightly less painful (like not waking your child up while trying to fit them into the cart).
So, to all moms out there who experience the struggle of how to safely and effectively complete their necessary Target shopping while allowing their children to also sleep, look no further. It’s truly one of the best inventions in baby products as of late, and I couldn’t be happier to shout it from the rooftops. The only downside? You’ll be kicking yourself for you’re not having invented it sooner :).
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